Baseball United Announces Social Media Partnership With Lovin Dubai
Dubai’s leading social content brand will help drive awareness, education, and excitement for Baseball United’s upcoming Showcase event
Published November 10, 2023
DUBAI, UAE (November 10, 2023) Dubai-based Baseball United, the region’s first-ever professional baseball league, announced today that local news and lifestyle platform, Lovin Dubai, will serve as an Official Media Partner ahead of Baseball United’s inaugural Showcase event. Lovin Dubai will help promote the league and capture content on site during Baseball United’s All-Star Showcase event on November 24th and 25th at Dubai International Stadium.
The inaugural All-Star Showcase will feature a two-game series between the Baseball United East All-Stars and West All-Stars. Each team will feature 22 professional players - including former Major League Baseball All-Stars Robinson Cano, Bartolo Colon, and Pablo Sandoval – along with three prospects from the region.
“It’s an honor to partner with the entire Lovin Dubai team to enable even more people to learn about professional baseball,” said Kash Shaikh, Chairman, CEO, and Majority Owner, Baseball United. “We’re big fans and avid followers of their platform, and we have so much respect for what the Lovin team has built over the years. Our hope is that, together, we can inspire a lot of Dubai sports fans to come out to our Showcase on November 24th and 25th.”
One of the region’s premier media and content platforms, Lovin Dubai is part of award-winning Augustus Media, an expansive digital media company that delivers community-focused content across the UAE, Saudi Arabia, Egypt and Qatar. Lovin Dubai captures and shares the best of the city, from insights to trends to news to sports and entertainment. The platform’s curated content is designed to connect with Dubai’s multicultural population, bringing people together through their shared love for the city.
“At Lovin Dubai, we're all about embracing community, fun, and sports, and we couldn't be more thrilled to partner with Baseball United,” said Richard Fitzgerald, CEO of Lovin Dubai. “This partnership is a testament to our commitment to innovation in media, where we believe that storytelling, especially about sports, is the future. As we embark on this exciting journey with Baseball United, we look forward to not only celebrating the spirit of baseball but also pushing the boundaries of media innovation. We believe in smashing the traditional norms, especially when it comes to sports, and this partnership will allow us to do just that across our audiences.”
Tickets for Baseball United’s All-Star Showcase on November 24th and 25th are now on sale at baseballunited.com/tickets.
To learn more about Baseball United, visit baseballunited.com.
To learn more about Lovin Dubai, visit lovin.co/dubai/en/
About Baseball United
Baseball United is the first-ever professional baseball league focused on the Middle East and the Indian Subcontinent, beginning play November 2023 in Dubai, UAE. Our mission is to inspire one billion new fans to fall in love with baseball. The ownership group includes award-winning business leaders and inspiring baseball legends, including Barry Larkin, Mariano Rivera, Adrián Beltré, Felix Hernandez, Robinson Cano, and Ryan Howard. In addition to our professional league, the Baseball United ecosystem spans youth development, federation partnerships, media and content production, merchandise, and non-profit outreach. With 25 nationalities represented on our team rosters and a new suite of entertainment-based game changes, Baseball United is working to create a new future for baseball in one of the fastest growing and most culturally rich regions in the world.
Media Contacts:
Faraaz Thaver, Senior Director, Communications –
faraaz@baseballunited.com,
+971.58.634.1907